{"id":37842,"date":"2026-07-28T09:47:41","date_gmt":"2026-07-28T12:47:41","guid":{"rendered":"https:\/\/www.dattos.com.br\/?post_type=historias-de-sucesso&#038;p=37842"},"modified":"2026-08-04T09:35:08","modified_gmt":"2026-08-04T12:35:08","slug":"natura","status":"publish","type":"historias-de-sucesso","link":"https:\/\/www.dattos.com.br\/es\/historias-de-sucesso\/natura\/","title":{"rendered":"Natura: Recuperaci\u00f3n de millones de reales y automatizaci\u00f3n a escala"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"37842\" class=\"elementor elementor-37842\" data-elementor-post-type=\"historias-de-sucesso\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc70ea e-flex e-con-boxed e-con e-parent\" data-id=\"7dc70ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1400aa5e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1400aa5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"61\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/natura-3.svg\" class=\"attachment-large size-large wp-image-37845\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d240a18 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d240a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Recuperaci\u00f3n de millones de reales y automatizaci\u00f3n a escala: la transformaci\u00f3n de las conciliaciones de Natura en Am\u00e9rica Latina<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39a56f6 e-flex e-con-boxed e-con e-parent\" data-id=\"39a56f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1083f61c e-con-full e-flex e-con e-child\" data-id=\"1083f61c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a62f8ba elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1a62f8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre Natura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62abf64b elementor-widget elementor-widget-text-editor\" data-id=\"62abf64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con m\u00e1s de cinco d\u00e9cadas de trayectoria y una presencia consolidada en Am\u00e9rica Latina y Europa, Natura es una de las mayores empresas de cosm\u00e9ticos y venta directa del mundo, reconocida por su operaci\u00f3n multicanal y su estructura regional integrada.<\/span><\/p><p><span style=\"font-weight: 400;\">Con operaciones distribuidas entre Brasil, M\u00e9xico, Colombia, Per\u00fa y otros mercados de Am\u00e9rica Latina, la compa\u00f1\u00eda enfrentaba un desaf\u00edo estructural en el \u00e1rea de cuentas por cobrar: conciliar grandes vol\u00famenes financieros procedentes de m\u00faltiples bancos y entidades recaudadoras, trabajando con distintos ERP y reglas locales espec\u00edficas, sin comprometer la gobernanza, la trazabilidad ni la eficiencia.<\/span><\/p><p><span style=\"font-weight: 400;\">La implementaci\u00f3n de Dattos marc\u00f3 la transici\u00f3n de un modelo manual y fragmentado hacia una arquitectura estandarizada, escalable y auditable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eafe4c3 e-con-full e-flex e-con e-child\" data-id=\"7eafe4c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e894eca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6e894eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1495a130 elementor-widget elementor-widget-text-editor\" data-id=\"1495a130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A partir de 2020, Natura Brasil tambi\u00e9n pas\u00f3 a incorporar operaciones internacionales, incluida Hispana (M\u00e9xico, Colombia, Chile, Argentina, Ecuador, Uruguay y Per\u00fa), adem\u00e1s de la integraci\u00f3n con la marca Avon.<br \/><br \/>Este movimiento aument\u00f3 la complejidad operativa:<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c7543 e-grid e-con-full e-con e-child\" data-id=\"6c7543\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-775d0354 e-con-full e-flex e-con e-child\" data-id=\"775d0354\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ced79e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32ced79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44783011 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"44783011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operaci\u00f3n distribuida entre Brasil e Hispana<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19c83831 e-con-full e-flex e-con e-child\" data-id=\"19c83831\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a71ad78 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a71ad78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aae6931 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7aae6931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dos ERP principales (SAP en Brasil y Gera en otros pa\u00edses)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c00c582 e-con-full e-flex e-con e-child\" data-id=\"2c00c582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a169ede elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a169ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1573c3b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1573c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hasta 12 entidades recaudadoras en determinados mercados, como Colombia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b5ebd3 e-con-full e-flex e-con e-child\" data-id=\"20b5ebd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633b67e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"633b67e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f488f1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"42f488f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estructuras de datos no estandarizadas entre el ERP y el banco<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d7a6a elementor-widget elementor-widget-text-editor\" data-id=\"c2d7a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La falta de correspondencia directa entre identificadores \u2014por ejemplo, entre el c\u00f3digo de la consultora en el sistema y el documento registrado en el extracto bancario\u2014 imped\u00eda realizar cruces autom\u00e1ticos sencillos. Las conciliaciones se ejecutaban manualmente, con un uso intensivo de hojas de c\u00e1lculo, m\u00faltiples pesta\u00f1as y macros.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-109fb1f e-con-full e-flex e-con e-child\" data-id=\"109fb1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee4ad7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fee4ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impacto operativo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f825d5b elementor-widget elementor-widget-text-editor\" data-id=\"f825d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La transformaci\u00f3n gener\u00f3 mejoras directas de eficiencia:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7800c e-grid e-con-full e-con e-child\" data-id=\"4e7800c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-213f20b e-con-full e-flex e-con e-child\" data-id=\"213f20b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae71c7d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae71c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739ef4d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"739ef4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reducci\u00f3n de 4 horas a 5 minutos en el procesamiento de determinadas conciliaciones. En M\u00e9xico, la operaci\u00f3n de Avon redujo 660 horas mensuales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd3860 e-con-full e-flex e-con e-child\" data-id=\"abd3860\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23f6a0a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23f6a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea0388 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ea0388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ganancia de capacidad equivalente a 5 FTE solo en la operaci\u00f3n de M\u00e9xico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd66035 e-con-full e-flex e-con e-child\" data-id=\"fd66035\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-343ab6d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"343ab6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88370f6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"88370f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Capacidad de un analista para gestionar varios pa\u00edses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b616493 e-con-full e-flex e-con e-child\" data-id=\"b616493\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea858a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ea858a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3af34 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b3af34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reducci\u00f3n significativa de la exposici\u00f3n a errores humanos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4732d9b2 elementor-widget elementor-widget-text-editor\" data-id=\"4732d9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La operaci\u00f3n dej\u00f3 de centrarse principalmente en la ejecuci\u00f3n y pas\u00f3 a concentrar sus esfuerzos en el an\u00e1lisis y el control.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f234fbc e-flex e-con-boxed e-con e-parent\" data-id=\"3f234fbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7349efb0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7349efb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cHoy nuestro proceso de conciliaci\u00f3n es mucho m\u00e1s sencillo y productivo. Optimizamos la conciliaci\u00f3n: lo que antes llevaba horas ahora se resuelve en minutos, lo que permite al equipo dedicarse a iniciativas estrat\u00e9gicas. Con la estandarizaci\u00f3n total de las operaciones, podemos identificar brechas con mucha m\u00e1s precisi\u00f3n y rapidez.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69619dea e-con-full e-flex e-con e-child\" data-id=\"69619dea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ed3d elementor-widget elementor-widget-image\" data-id=\"5bb3ed3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"342\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp\" class=\"attachment-large size-large wp-image-37847\" alt=\"\" srcset=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp 638w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-300x161.webp 300w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-18x10.webp 18w\" sizes=\"(max-width: 638px) 100vw, 638px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8ba9e0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e8ba9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cristiana Carvalho\n<br>Coordinadora de Cuentas por Cobrar en Natura\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72645875 e-flex e-con-boxed e-con e-parent\" data-id=\"72645875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c0c1ae2 e-con-full e-flex e-con e-child\" data-id=\"2c0c1ae2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37638ec4 elementor-widget elementor-widget-image\" data-id=\"37638ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-1024x648.webp\" class=\"attachment-large size-large wp-image-37848\" alt=\"\" srcset=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-1024x648.webp 1024w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-300x190.webp 300w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-768x486.webp 768w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-1536x972.webp 1536w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-18x12.webp 18w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e82974a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e82974a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Auditor\u00eda y recuperaci\u00f3n financiera<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e4c13cf e-con-full e-flex e-con e-child\" data-id=\"6e4c13cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c15622e e-con-full e-flex e-con e-child\" data-id=\"c15622e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-397b1ec8 elementor-widget elementor-widget-text-editor\" data-id=\"397b1ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mayor velocidad proporcionada por Dattos abri\u00f3 espacio para iniciativas estrat\u00e9gicas de revisi\u00f3n y fortalecimiento de los controles.<\/span><\/p><p><span style=\"font-weight: 400;\">En un proyecto espec\u00edfico, una analista proces\u00f3 en la herramienta el pasivo de a\u00f1os anteriores y volvi\u00f3 a aplicar las reglas de conciliaci\u00f3n sobre historiales completos que se hab\u00edan gestionado manualmente.<\/span><\/p><p><span style=\"font-weight: 400;\">A partir de esta revalidaci\u00f3n estructurada, Natura identific\u00f3 importes significativos \u2014del orden de millones\u2014 que las instituciones financieras no estaban transfiriendo, inconsistencias que permanec\u00edan invisibles en el modelo anterior basado en hojas de c\u00e1lculo.<\/span><\/p><p><span style=\"font-weight: 400;\">El caso demostr\u00f3 la capacidad de Dattos para procesar r\u00e1pidamente grandes vol\u00famenes de datos hist\u00f3ricos y reforz\u00f3 el papel de la automatizaci\u00f3n como mecanismo para mitigar el riesgo financiero.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e021144 e-flex e-con-boxed e-con e-parent\" data-id=\"7e021144\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3094dd27 e-con-full e-flex e-con e-child\" data-id=\"3094dd27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d7b4ec elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"30d7b4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gobernanza y estandarizaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f0f105 elementor-widget elementor-widget-text-editor\" data-id=\"40f0f105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s de las mejoras operativas, se produjo un avance estructural en gobernanza:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b2140c e-grid e-con-full e-con e-child\" data-id=\"37b2140c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-70d7316c e-con-full e-flex e-con e-child\" data-id=\"70d7316c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3cf47b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c3cf47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estandarizaci\u00f3n de las reglas entre mercados\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19060680 e-con-full e-flex e-con e-child\" data-id=\"19060680\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0d5fb7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6a0d5fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consolidaci\u00f3n de evidencias para auditor\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-346fc548 e-con-full e-flex e-con e-child\" data-id=\"346fc548\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d036eb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65d036eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trazabilidad integral del proceso\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea8f69b e-con-full e-flex e-con e-child\" data-id=\"2ea8f69b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf0e40 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2cf0e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Archivos preservados, sin riesgo de manipulaci\u00f3n manual\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1879561 elementor-widget elementor-widget-text-editor\" data-id=\"1879561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Seg\u00fan Cristiana:<\/strong><\/p><p><span style=\"font-weight: 400;\">\u201cHoy contamos con un est\u00e1ndar. Todos los mercados reciben la misma informaci\u00f3n, de la misma manera.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-327ee1e5 e-flex e-con-boxed e-con e-parent\" data-id=\"327ee1e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c48275d e-con-full e-flex e-con e-child\" data-id=\"6c48275d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c04c80 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"17c04c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cc50fe elementor-widget elementor-widget-text-editor\" data-id=\"69cc50fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">La alianza entre Natura y Dattos transform\u00f3 una operaci\u00f3n manual, fragmentada y con un uso intensivo de hojas de c\u00e1lculo en una estructura regional estandarizada, con:<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be7d773 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1be7d773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatizaci\u00f3n escalable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reglas replicables entre pa\u00edses<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reducci\u00f3n de la carga operativa<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fortalecimiento de la gobernanza financiera<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adf6490 elementor-widget elementor-widget-text-editor\" data-id=\"1adf6490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">El proyecto evolucion\u00f3 de una necesidad operativa a un pilar estructural de eficiencia, control y seguridad financiera en Am\u00e9rica Latina.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7136b2a3 e-flex e-con-boxed e-con e-parent\" data-id=\"7136b2a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e1d4c49 e-con-full e-flex e-con e-child\" data-id=\"3e1d4c49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac9e8b7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ac9e8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hable con nuestros especialistas y escale su negocio con la seguridad y transparencia de Natura<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45dbb638 e-con-full e-flex e-con e-child\" data-id=\"45dbb638\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5510b1a5 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5510b1a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cHoy nuestro proceso de conciliaci\u00f3n es mucho m\u00e1s sencillo y productivo. Optimizamos la conciliaci\u00f3n: lo que antes llevaba horas ahora se resuelve en minutos, lo que permite al equipo dedicarse a iniciativas estrat\u00e9gicas. Con la estandarizaci\u00f3n total de las operaciones, podemos identificar brechas con mucha m\u00e1s precisi\u00f3n y rapidez.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-624a5beb e-con-full e-flex e-con e-child\" data-id=\"624a5beb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a20ac0a elementor-widget elementor-widget-image\" data-id=\"4a20ac0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"342\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp\" class=\"attachment-large size-large wp-image-37847\" alt=\"\" srcset=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp 638w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-300x161.webp 300w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-18x10.webp 18w\" sizes=\"(max-width: 638px) 100vw, 638px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0c0ea elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fc0c0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cristiana Carvalho\n<br>Coordinadora de Cuentas por Cobrar en Natura\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9bcace elementor-widget elementor-widget-menu-anchor\" data-id=\"6a9bcace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"agendar-demo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-686a1bb0 e-con-full e-flex e-con e-child\" data-id=\"686a1bb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0d16b2 elementor-widget elementor-widget-html\" data-id=\"1c0d16b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"24368585\",\n    formId: \"dac147e1-2738-465a-8250-dc1665f89eeb\",\n    region: \"na1\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo Natura automatiz\u00f3 sus conciliaciones y logr\u00f3 mayor eficiencia, control y confiabilidad en los procesos financieros con la plataforma Dattos.<\/p>","protected":false},"featured_media":37843,"menu_order":0,"template":"","class_list":["post-37842","historias-de-sucesso","type-historias-de-sucesso","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso\/37842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso"}],"about":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/types\/historias-de-sucesso"}],"version-history":[{"count":19,"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso\/37842\/revisions"}],"predecessor-version":[{"id":38046,"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso\/37842\/revisions\/38046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/media\/37843"}],"wp:attachment":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/media?parent=37842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}