{"id":37842,"date":"2026-07-28T09:47:41","date_gmt":"2026-07-28T12:47:41","guid":{"rendered":"https:\/\/www.dattos.com.br\/?post_type=historias-de-sucesso&#038;p=37842"},"modified":"2026-07-28T10:45:53","modified_gmt":"2026-07-28T13:45:53","slug":"natura","status":"publish","type":"historias-de-sucesso","link":"https:\/\/www.dattos.com.br\/es\/historias-de-sucesso\/natura\/","title":{"rendered":"Natura: Recupera\u00e7\u00e3o de milh\u00f5es de reais e automa\u00e7\u00e3o em escala"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"37842\" class=\"elementor elementor-37842\" data-elementor-post-type=\"historias-de-sucesso\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc70ea e-flex e-con-boxed e-con e-parent\" data-id=\"7dc70ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1400aa5e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1400aa5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"61\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/natura-3.svg\" class=\"attachment-large size-large wp-image-37845\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d240a18 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d240a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Recupera\u00e7\u00e3o de milh\u00f5es de reais e automa\u00e7\u00e3o em escala: a transforma\u00e7\u00e3o das concilia\u00e7\u00f5es da Natura na Am\u00e9rica Latina<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39a56f6 e-flex e-con-boxed e-con e-parent\" data-id=\"39a56f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1083f61c e-con-full e-flex e-con e-child\" data-id=\"1083f61c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a62f8ba elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1a62f8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre a Natura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62abf64b elementor-widget elementor-widget-text-editor\" data-id=\"62abf64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com mais de cinco d\u00e9cadas de atua\u00e7\u00e3o e presen\u00e7a consolidada na Am\u00e9rica Latina e na Europa, a Natura \u00e9 uma das maiores empresas de cosm\u00e9ticos e venda direta do mundo, reconhecida por sua opera\u00e7\u00e3o multicanal e estrutura regional integrada.<\/span><\/p><p><span style=\"font-weight: 400;\">Com opera\u00e7\u00f5es distribu\u00eddas entre Brasil, M\u00e9xico, Col\u00f4mbia, Peru e outros mercados da Am\u00e9rica Latina, a companhia enfrentava um desafio estrutural em sua \u00e1rea de contas a receber: conciliar grandes volumes financeiros provenientes de m\u00faltiplos bancos e recaudadoras, operando com ERPs distintos e regras locais espec\u00edficas, sem comprometer governan\u00e7a, rastreabilidade e efici\u00eancia.<\/span><\/p><p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o da Dattos marcou a transi\u00e7\u00e3o de um modelo manual e fragmentado para uma arquitetura padronizada, escal\u00e1vel e audit\u00e1vel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eafe4c3 e-con-full e-flex e-con e-child\" data-id=\"7eafe4c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e894eca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6e894eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1495a130 elementor-widget elementor-widget-text-editor\" data-id=\"1495a130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A partir de 2020, a Natura Brasil passou a absorver tamb\u00e9m opera\u00e7\u00f5es internacionais, incluindo a Hispana (M\u00e9xico, Col\u00f4mbia, Chile, Argentina, Equador, Uruguai e Peru), al\u00e9m da integra\u00e7\u00e3o com a marca Avon.<br \/><br \/>Esse movimento ampliou a complexidade operacional:<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c7543 e-grid e-con-full e-con e-child\" data-id=\"6c7543\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-775d0354 e-con-full e-flex e-con e-child\" data-id=\"775d0354\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ced79e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32ced79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44783011 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"44783011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redu\u00e7\u00e3o de 4 horas para 5 minutos no processamento de determinadas concilia\u00e7\u00f5es. No M\u00e9xico a opera\u00e7\u00e3o Avon teve uma redu\u00e7\u00e3o de 660 horas\/m\u00eas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19c83831 e-con-full e-flex e-con e-child\" data-id=\"19c83831\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a71ad78 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a71ad78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aae6931 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7aae6931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ganho equivalente a 5 FTEs apenas na opera\u00e7\u00e3o do M\u00e9xico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c00c582 e-con-full e-flex e-con e-child\" data-id=\"2c00c582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a169ede elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a169ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1573c3b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1573c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Possibilidade de um analista operar m\u00faltiplos pa\u00edses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b5ebd3 e-con-full e-flex e-con e-child\" data-id=\"20b5ebd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633b67e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"633b67e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f488f1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"42f488f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redu\u00e7\u00e3o significativa da exposi\u00e7\u00e3o a erro humano<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4732d9b2 elementor-widget elementor-widget-text-editor\" data-id=\"4732d9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A opera\u00e7\u00e3o deixou de ser predominantemente operacional e passou a concentrar esfor\u00e7os em an\u00e1lise e controle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f234fbc e-flex e-con-boxed e-con e-parent\" data-id=\"3f234fbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7349efb0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7349efb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cNosso processo de concilia\u00e7\u00e3o hoje \u00e9 muito mais f\u00e1cil e produtivo. Otimizamos nossa concilia\u00e7\u00e3o: o que levava horas, agora \u00e9 resolvido em minutos, permitindo que o time atue em frentes estrat\u00e9gicas. Com a padroniza\u00e7\u00e3o total das opera\u00e7\u00f5es, conseguimos identificar gaps de forma muito mais assertiva e r\u00e1pida.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69619dea e-con-full e-flex e-con e-child\" data-id=\"69619dea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ed3d elementor-widget elementor-widget-image\" data-id=\"5bb3ed3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"342\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp\" class=\"attachment-large size-large wp-image-37847\" alt=\"\" srcset=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp 638w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-300x161.webp 300w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-18x10.webp 18w\" sizes=\"(max-width: 638px) 100vw, 638px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8ba9e0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e8ba9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cristiana Carvalho\n<br>Coordenadora de Contas a Receber na Natura\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72645875 e-flex e-con-boxed e-con e-parent\" data-id=\"72645875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c0c1ae2 e-con-full e-flex e-con e-child\" data-id=\"2c0c1ae2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37638ec4 elementor-widget elementor-widget-image\" data-id=\"37638ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-1024x648.webp\" class=\"attachment-large size-large wp-image-37848\" alt=\"\" srcset=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-1024x648.webp 1024w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-300x190.webp 300w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-768x486.webp 768w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-1536x972.webp 1536w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp-18x12.webp 18w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/nasp.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e82974a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e82974a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Auditoria e recupera\u00e7\u00e3o financeira<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e4c13cf e-con-full e-flex e-con e-child\" data-id=\"6e4c13cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c15622e e-con-full e-flex e-con e-child\" data-id=\"c15622e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-397b1ec8 elementor-widget elementor-widget-text-editor\" data-id=\"397b1ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O ganho de velocidade promovido pela Dattos abriu espa\u00e7o para iniciativas estrat\u00e9gicas de revis\u00e3o e fortalecimento de controle.<\/span><\/p><p><span style=\"font-weight: 400;\">Em um projeto espec\u00edfico, uma analista processou na ferramenta o passivo de anos anteriores, reaplicando as regras de concilia\u00e7\u00e3o sobre hist\u00f3ricos completos que haviam sido tratados manualmente.<\/span><\/p><p><span style=\"font-weight: 400;\">A partir dessa revalida\u00e7\u00e3o estruturada, a Natura identificou valores relevantes \u2014 na casa de milh\u00f5es \u2014 que n\u00e3o estavam sendo repassados por institui\u00e7\u00f5es financeiras, inconsist\u00eancias que permaneciam invis\u00edveis no modelo anterior baseado em planilhas.<\/span><\/p><p><span style=\"font-weight: 400;\">O epis\u00f3dio evidenciou a capacidade da Dattos de processar grandes volumes retroativos com rapidez e refor\u00e7ou o papel da automa\u00e7\u00e3o como mecanismo de mitiga\u00e7\u00e3o de risco financeiro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e021144 e-flex e-con-boxed e-con e-parent\" data-id=\"7e021144\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3094dd27 e-con-full e-flex e-con e-child\" data-id=\"3094dd27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d7b4ec elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"30d7b4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Governan\u00e7a e padroniza\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f0f105 elementor-widget elementor-widget-text-editor\" data-id=\"40f0f105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m do ganho operacional, houve avan\u00e7o estrutural em governan\u00e7a:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b2140c e-grid e-con-full e-con e-child\" data-id=\"37b2140c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-70d7316c e-con-full e-flex e-con e-child\" data-id=\"70d7316c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3cf47b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c3cf47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uniformiza\u00e7\u00e3o de regras entre mercados\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19060680 e-con-full e-flex e-con e-child\" data-id=\"19060680\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0d5fb7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6a0d5fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consolida\u00e7\u00e3o de evid\u00eancias para auditoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-346fc548 e-con-full e-flex e-con e-child\" data-id=\"346fc548\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d036eb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65d036eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rastreabilidade integral do processo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea8f69b e-con-full e-flex e-con e-child\" data-id=\"2ea8f69b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf0e40 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2cf0e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arquivos preservados, sem risco de manipula\u00e7\u00e3o manual\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1879561 elementor-widget elementor-widget-text-editor\" data-id=\"1879561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Segundo Cristiana:<\/strong><\/p><p><span style=\"font-weight: 400;\">\u201cHoje eu tenho algo que \u00e9 padr\u00e3o. Todos os mercados recebem a mesma informa\u00e7\u00e3o, da mesma forma.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-327ee1e5 e-flex e-con-boxed e-con e-parent\" data-id=\"327ee1e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c48275d e-con-full e-flex e-con e-child\" data-id=\"6c48275d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c04c80 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"17c04c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cc50fe elementor-widget elementor-widget-text-editor\" data-id=\"69cc50fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">A parceria entre a Natura e a Dattos transformou uma opera\u00e7\u00e3o manual, fragmentada e intensiva em planilhas em uma estrutura regional padronizada, com:<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be7d773 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1be7d773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automa\u00e7\u00e3o escal\u00e1vel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Regras replic\u00e1veis entre pa\u00edses<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Redu\u00e7\u00e3o de carga operacional<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"18\" viewbox=\"0 0 21 18\" fill=\"none\"><path d=\"M1.0647 8.7098L7.81908 15.5147L19.398 0.9328\" stroke=\"#99DB07\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fortalecimento da governan\u00e7a financeira<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adf6490 elementor-widget elementor-widget-text-editor\" data-id=\"1adf6490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">O projeto evoluiu de uma necessidade operacional para um pilar estruturante de efici\u00eancia, controle e seguran\u00e7a financeira na Am\u00e9rica Latina.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7136b2a3 e-flex e-con-boxed e-con e-parent\" data-id=\"7136b2a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e1d4c49 e-con-full e-flex e-con e-child\" data-id=\"3e1d4c49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac9e8b7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ac9e8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fale com nossos especialistas e escale seu neg\u00f3cio com seguran\u00e7a e transpar\u00eancia como a Natura<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45dbb638 e-con-full e-flex e-con e-child\" data-id=\"45dbb638\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5510b1a5 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5510b1a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cNosso processo de concilia\u00e7\u00e3o hoje \u00e9 muito mais f\u00e1cil e produtivo. Otimizamos nossa concilia\u00e7\u00e3o: o que levava horas, agora \u00e9 resolvido em minutos, permitindo que o time atue em frentes estrat\u00e9gicas. Com a padroniza\u00e7\u00e3o total das opera\u00e7\u00f5es, conseguimos identificar gaps de forma muito mais assertiva e r\u00e1pida.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-624a5beb e-con-full e-flex e-con e-child\" data-id=\"624a5beb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a20ac0a elementor-widget elementor-widget-image\" data-id=\"4a20ac0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"342\" src=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp\" class=\"attachment-large size-large wp-image-37847\" alt=\"\" srcset=\"https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho.webp 638w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-300x161.webp 300w, https:\/\/www.dattos.com.br\/wp-content\/uploads\/2026\/07\/cristiana_carvalho-18x10.webp 18w\" sizes=\"(max-width: 638px) 100vw, 638px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0c0ea elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fc0c0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cristiana Carvalho\n<br>Coordenadora de Contas a Receber na Natura\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9bcace elementor-widget elementor-widget-menu-anchor\" data-id=\"6a9bcace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"agendar-demo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-686a1bb0 e-con-full e-flex e-con e-child\" data-id=\"686a1bb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0d16b2 elementor-widget elementor-widget-html\" data-id=\"1c0d16b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"24368585\",\n    formId: \"dac147e1-2738-465a-8250-dc1665f89eeb\",\n    region: \"na1\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra como a Natura automatizou concilia\u00e7\u00f5es e ganhou mais efici\u00eancia, controle e confiabilidade nos processos financeiros com a plataforma Dattos.<\/p>","protected":false},"featured_media":37843,"menu_order":0,"template":"","class_list":["post-37842","historias-de-sucesso","type-historias-de-sucesso","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso\/37842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso"}],"about":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/types\/historias-de-sucesso"}],"version-history":[{"count":10,"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso\/37842\/revisions"}],"predecessor-version":[{"id":37870,"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/historias-de-sucesso\/37842\/revisions\/37870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/media\/37843"}],"wp:attachment":[{"href":"https:\/\/www.dattos.com.br\/es\/wp-json\/wp\/v2\/media?parent=37842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}